P1racenews AI automatic summary:
MotoGP’s on-track product at Silverstone is more or less unimpeachable – but the attendance numbers make for harsh reading. So what isn’t working?
The MotoGP British Grand Prix at Silverstone remains poorly-attended, with a significant 20% decrease in attendance compared to the French Grand Prix.
Logistical issues, exacerbated by a date change, have impacted various aspects of the event, from hospitality to event suppliers, leading to a less vibrant atmosphere for fans and viewers.
The competition from events like Formula 1 and the Monaco GP has drawn away industry leaders and high-net-worth individuals, affecting the commercial success of the British GP.
Despite delivering thrilling on-track action, the lower crowd numbers and logistical challenges highlight the need for Silverstone, Dorna, and other stakeholders to address and enhance the event experience.
Moving forward, addressing the date scheduling, improving fan experiences, and ensuring a more competitive edge against other motorsport events will be crucial in rejuvenating the MotoGP British Grand Prix’s popularity and success.
